Which statement best describes when to choose vector over raster in branding assets?

Which statement best describes when to choose vector over raster in branding assets?

• A. Use vector only for photos.
• B. Choose raster for logos and icons.
• C. Choose vector for logos/icons due to scalability.
• D. Raster never scales well.

Answer: (C)

Choosing vector for scalable branding assets. Logos and icons need to stay sharp whether they appear on a tiny business card or a large billboard. Vector graphics use mathematical paths, so they resize without losing crisp edges. This makes them ideal for logos and icons that must look consistent across many sizes and media. They’re also easy to edit—colors, strokes, and shapes can be adjusted without recreating the artwork, and simple vector files stay small. Raster formats, by contrast, are pixel-based and can blur or pixelate when enlarged, which is why photos and complex textures fit raster better. So for logos and icons, vector is the best choice because of unlimited scalability and easy editability.

Choosing vector for scalable branding assets. Logos and icons need to stay sharp whether they appear on a tiny business card or a large billboard. Vector graphics use mathematical paths, so they resize without losing crisp edges. This makes them ideal for logos and icons that must look consistent across many sizes and media. They’re also easy to edit—colors, strokes, and shapes can be adjusted without recreating the artwork, and simple vector files stay small. Raster formats, by contrast, are pixel-based and can blur or pixelate when enlarged, which is why photos and complex textures fit raster better. So for logos and icons, vector is the best choice because of unlimited scalability and easy editability.